Eva Konopka Art

Eva's existing Squarespace site was a blog — no e-commerce, no clear navigation, no visual storytelling. The goal: redesign within her existing platform to convert first-time visitors into buyers.

How might we redesign Eva's site so visitors can discover her story, connect with her art, and purchase — all in one experience?

Shared scope and timeline — four months of collaboration.

Secondary research, booth observation, visitor interviews, and a competitor audit of local artist websites.

Platform research confirmed: stay with Squarespace.

Buyer testimonials, artist story, and filterable gallery drive online art sales.

Buyers are moved by Eva's story and process — not just the finished work.

• Quality and price resonated, but the site was hard to navigate.
• Eva's story and creative process were the primary emotional purchase drivers.
• Shoppers aged 26–41 prioritize online and social shopping.
• Supporting the local maker matters to buyers.
• Buyer quotes and photos build trust for first-time online purchasers.

• Story First

  Eva's process and inspiration sell the art.

• Navigation Friction

  The blog buried artwork — pieces were hard to find.

• Social Proof

  Buyer quotes build trust for first-time purchasers.

• Mobile-Ready

  The 26–41 age group shops on mobile — non-negotiable.

Two personas representing Eva's primary buyers grounded every design decision.

Market Buyer

Discovers Eva's work in person — wants to browse and buy online later.

Online Buyer

Finds Eva on social — needs story and trust signals to buy sight-unseen.

Sitemap — discover, learn, purchase.

User flow — homepage to completed sale.

We chose a new Squarespace template that natively supports e-commerce galleries, customer quotes, and full-width imagery. Colours and type were drawn directly from Eva's artist business card.

Before & After

Blog layout → brand-aligned sales experience.

Final Homepage

Hero image, featured works, buyer quotes, clear navigation.

Art Gallery

Filterable by category, price, and size.

About Page

Eva's story and process — the most consistent purchase driver from research.

The site launched to immediate positive feedback. Eva sold her first artwork online the same day.

Tested and refined across screen sizes.

"Overall the website is very clean and easy to use. Looks great!"

— Website visitor

"Thank you so much Sara — I had my first online art sale today!"

— Eva Konopka, Artist

• First Online Sale

  Eva sold her first artwork online the day the site launched.

• User Confidence

  Visitors praised the improved navigation and visual clarity.

• Lasting Ownership

  Eva manages updates independently and uses it as her primary sales channel.

• Book Sales

  The site also helped promote a children's book Eva co-wrote with her son.